Friday 7 March 2014
Question 1
HOW DOES THE PRODUCTION USE/CHALLENGE/DEVELOP FORMS & CONVENTIONS
We believe that our Music Video is a cross between narrative and performance. It follows a non-linear narrative storyline where you are drop into a sequence that has no real beginning. The performance side of the Music Video, is incorporated into to the narrative side, where the main character plays the lead singer. We believe that it demonstrates the band genre, because we didn't want to cut away from the storyline to the band performing as it would disrupt the music video.
Three Kings Down are an alternative Rock band, the song My Air has a slow pace to it, so we believe a simple but effective narrative with a short performance in it would be very effective.
Image 1
We would consider our narrative a non-linear storyline as it is filmed in a way that does not have a beginning, but cuts straight into the hyper-real world of the living music box. And does not reveal a middle or a definitive ending. We have used a black and white filter throughout the music video to draw the attention away from the visual aspect of the footage but to enable the audience to connect to whats actually going on in the narrative. We have made the ballerina in colour to somewhat indicate her individuality and her disconnection from reality. We have placed the ballerina in a generic, stereotypical white tutu, firstly to make the character apparent and also to represent the connotations it brings, for example she appears innocent yet she is a figure of manipulation throughout the film, captivating the male character and enabling him to have her stuck in his head.
Image 2
Image 2
The second screenshot is of a ballerina which is stuck in our main character mind. We used the Ballerina's dance sequence throughout our music video as cutaways, to clearly show that she playing and haunting his mind. The shot type was just a simple mid-shot and we added another one and just swap her around to create a mirror effect. We believed that this fitted really well with the music because of the slow beats and it created the feeling that she was inside his head. This challenges conventions of a music video, as women are normally used to be looked at in a male gaze, not dominating the main male character.
Image 3
Screenshot number 3 is a 15 second shot, where the male character is following the camera, lip synching. We believe that incorporating this type of performance as introducing the character without disturbing the storyline. We chose the location, due to the band genre as hipster, we didn't want to follow the normal conventions, we wanted to represent the band as independent and with that we thought a suburban town would be great for that. The ballerina appears confident as she is dancing in confidence whereas you can see the sensitivity of the male character as he comes across perhaps as shy and lost in his own mind.
Image 4
For this image we used the ballerina however we incorporated her into a polaroid, which she performed her sequence . This plays a part in the idea that she haunts and plays on his mind and imagination. Also the sequence of her dancing fits into the audio really well, due to the slow paced song and fits really effectively. The effect we used for the image above was going to be a green chroma key, however due to the fact that we black and white the whole music video, we just placed the dance sequence over the shot and fitted it to the polaroid and took the opacity down.
Image 5
Image 5 shows a clear relationship between the lyrics and the visuals as it is actually the male character (lead singer) who is writing the lyrics in his notebook. We believe this was effective in portraying the band genre because it gives across the old way of piecing a song together and thats what the 'hipster' image all about.
This over the shoulder shot, is effective in the way that his on his own and represents and backs up the emotional male character that he plays. For mainstream genre conventions our music video challenges them in this image by he way we represented the male character sitting in a coffee house on his own. However it would conform to the genre of the song 'alternative rock' and the image of the target audience 'hipster'.
Image 6
Again much like image 4, image 5 challenges mainstream genre conventions and conforms to the songs genre. Also this is reinforcing the theme of the song and how the ballerina haunts the main male character. In this shot, he has just realised that the ballerina in performing the sequence in the window.
Image 7
This photo represents the sensitivity of the male character as he seems distraught about the coffee spilling on his notebook and spoiling his lyrics and drawings, he has an emotional attachment to the contents of the notebook as it is a visual documentation of the woman who captivates his mind.
Image 8
In image 8 it shows the male character and ballerina wind up box, from a charity store. This chalenges mainstream conventions, as a charity store wouldn't be shown in a music video, as it would bring down the credibility of the artist.However for the song in ours, it fits really well as for the image of the band: rough,artistic and hipster this is of significance to their culture.
Image 9
Image number 9, gives a clear indication that the location was in London. Which was effective as it links in with the costume of the male character. This just ties in altogether the image of the band as an unsigned, hipste/ alternative rock.
Image 4
For this image we used the ballerina however we incorporated her into a polaroid, which she performed her sequence . This plays a part in the idea that she haunts and plays on his mind and imagination. Also the sequence of her dancing fits into the audio really well, due to the slow paced song and fits really effectively. The effect we used for the image above was going to be a green chroma key, however due to the fact that we black and white the whole music video, we just placed the dance sequence over the shot and fitted it to the polaroid and took the opacity down.
Image 5
Image 5 shows a clear relationship between the lyrics and the visuals as it is actually the male character (lead singer) who is writing the lyrics in his notebook. We believe this was effective in portraying the band genre because it gives across the old way of piecing a song together and thats what the 'hipster' image all about.
This over the shoulder shot, is effective in the way that his on his own and represents and backs up the emotional male character that he plays. For mainstream genre conventions our music video challenges them in this image by he way we represented the male character sitting in a coffee house on his own. However it would conform to the genre of the song 'alternative rock' and the image of the target audience 'hipster'.
Image 6
Again much like image 4, image 5 challenges mainstream genre conventions and conforms to the songs genre. Also this is reinforcing the theme of the song and how the ballerina haunts the main male character. In this shot, he has just realised that the ballerina in performing the sequence in the window.
Image 7
This photo represents the sensitivity of the male character as he seems distraught about the coffee spilling on his notebook and spoiling his lyrics and drawings, he has an emotional attachment to the contents of the notebook as it is a visual documentation of the woman who captivates his mind.
Image 8
In image 8 it shows the male character and ballerina wind up box, from a charity store. This chalenges mainstream conventions, as a charity store wouldn't be shown in a music video, as it would bring down the credibility of the artist.However for the song in ours, it fits really well as for the image of the band: rough,artistic and hipster this is of significance to their culture.
Image 9
Image number 9, gives a clear indication that the location was in London. Which was effective as it links in with the costume of the male character. This just ties in altogether the image of the band as an unsigned, hipste/ alternative rock.
Wednesday 26 February 2014
Monday 10 February 2014
Monday 27 January 2014
Digi-pack Inspiration
For our digipack we have looked at existing digipacks to influence our design. We decided to go with a 'creativity' theme for which we are using different types of mediums within the art theme such as notebooks, polaroids etc.
We got the notebook idea from 'The Streets' album cover for 'Original Pirate Material' - The digipack itself is very natural looking and though our video for 'My Air' is very hyper-real we wanted to express the process that goes on behind the scenes such as songwriting, with lyrics and planning on pieces of paper, the digipack idea kind of represents the process of coming up with the song and lyrics within the album. The cigarette ash and loose change in 'The Streets' version represents the type of genre and type of people the and have.
The scribble also suggest that it was rushed and messy, perhaps the first draft of the digipack which they then decided to keeps.
We got the notebook idea from 'The Streets' album cover for 'Original Pirate Material' - The digipack itself is very natural looking and though our video for 'My Air' is very hyper-real we wanted to express the process that goes on behind the scenes such as songwriting, with lyrics and planning on pieces of paper, the digipack idea kind of represents the process of coming up with the song and lyrics within the album. The cigarette ash and loose change in 'The Streets' version represents the type of genre and type of people the and have.The scribble also suggest that it was rushed and messy, perhaps the first draft of the digipack which they then decided to keeps.
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