An interesting concept balancing performance, dance and narrative that achieves success in establishing an image for the artist and a concept suited to the tone of the track. There is variety in the use of shot types and used within the narrative and the piece has a sense of minimalism along with the track that when shot decisions are made they are for effect (ie the tracking shot). There are some moments of excellence in the technical skill particularly in it's use of chromakey. Lip synching where used judiciously is edited convincingly, thought the camera is shaky at times due the absence of a tripod, this is balanced against a variety of coverage that maintains interest in the narrative. Good use of lighting particularly with lens flares, costume and well selected locations add production value and verisimilitude to the piece. Rosie and Tom worked closely as a team on the shoot and the edit to produce the music video. Best fit lower-mid Level 4.
An interesting concept balancing performance, dance and narrative that achieves success in establishing an image for the artist and a concept suited to the tone of the track. There is variety in the use of shot types and used within the narrative and the piece has a sense of minimalism along with the track that when shot decisions are made they are for effect (ie the tracking shot). There are some moments of excellence in the technical skill particularly in it's use of chromakey. Lip synching where used judiciously is edited convincingly, thought the camera is shaky at times due the absence of a tripod, this is balanced against a variety of coverage that maintains interest in the narrative. Good use of lighting particularly with lens flares, costume and well selected locations add production value and verisimilitude to the piece. Rosie and Tom worked closely as a team on the shoot and the edit to produce the music video. Best fit lower-mid Level 4.
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