Monday, 18 November 2013

Digipack Analysis

Arctic Monkeys Digipack Analysis
The album covers (front and back) are based on a video taken in the early hours of the morning in Korova bar, Liverpool after the band had given Chris Mclure, his cousin and his best friend "seventy quid to spend on a night out". The image caused some controversy when the head of Scotland's NHS criticised the cover for reinforcing the idea that smoking is okay. The band's product manager denied the accusation, and in fact suggested the opposite: "You can see from the image smoking is not doing him the world of good." 


The inside cover is a photo of the inside of an ashtray, this ties in the with photos of Chris McClure smoking. This creates a synergy between the inside and outside cover. 

The logo of the Arctic Monkeys is clearly seen in the top left-hand corner to help promote the band. The Arctic Monkeys tend to change their logo each time they bring out a album. This promoted their 'Whatever People Say I Am That's What I'm Not' stage. 
The inside cover also promotes Domino Records by using their logo so that people know that they are signed to that specific record label. 




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